Simca

CREATOR: gd-jpeg v1.0 (using IJG JPEG v62), quality = 75

I don’t think the Simca we saw parked in the woods today is en route to restoration. This model was the best-selling car in France in 1956.

_____

Simca (Société Industrielle de Mécanique et Carrosserie Automobile; Mechanical and Automotive Body Manufacturing Company) was a French automaker, founded in November 1934 by Fiat and directed from July 1935 to May 1963 by Italian Henri Pigozzi. Simca was affiliated with Fiat and, after Simca bought Ford’s French activities, became increasingly controlled by the Chrysler Group. In 1970, Simca became a subsidiary and brand of Chrysler Europe, ending its period as an independent company. Simca disappeared in 1978, when Chrysler divested its European operations to another French automaker, PSA Peugeot Citroën. PSA replaced the Simca brand with Talbot after a short period when some models were badged as Simca-Talbots.

During most of its post-war activity, Simca was one of the biggest automobile manufacturers in France. The Simca 1100 was for some time the best-selling car in France, while the Simca 1307 and Simca Horizon won the coveted European Car of the Year title in 1976 and 1978, respectively—these models were badge engineered as products of other marques in some countries. For instance the Simca 1307 was sold in Britain as the Chrysler Alpine, and the Horizon was also sold under the Chrysler brand.

Simca vehicles were also manufactured by Simca do Brasil in São Bernardo do Campo, Brazil, and Barreiros (another Chrysler subsidiary) in Spain. They were also assembled in Australia, Chile, Colombia and the Netherlands during the Chrysler era. In Argentina, Simca had a small partnership with Metalmecánica SAIC (better known as de Carlo) for the production of the Simca Ariane in 1965.

Rust buckets

The other day I went towards Montevideo and saw two cars I’ve never seen before, despite driving by them dozens of times on the highway.

At least I assume I have, since they don’t look like they were put there recently.

Then this gem. The traffic cone (or a plastic bottle) on the roof means it’s for sale. I was tempted not at all to ask the price they’re asking, but I’m sure it’s ridiculous.

The campers

I’ve never seen a lineup of campers/motor homes like this before. From Montevideo and Treinta y Tres in Uruguay, Brazil, Argentina, and the sole assault vehicle of course from Germany.

The older guy in the middle photo told me to expect many more tomorrow. Stay tuned….

Silly season again

And not just because of sweltering days and Santa Claus. This is not the first European conquistador camper van I’ve seen, and no doubt won’t be the most outlandish, but there will be more. Mostly from Germany, but Swiss (this one), even French. All vying with the others to be the best equipped to handle the wild and challenging terrain of Uruguay, which has been described as “Iowa with beaches.”