Fishy calendar

I got my first 2022 calendar recently, from the fish guy. It’s notable for a number of reasons. First is that I never knew the place actually had a name, since it doesn’t display it anywhere. Regardless, I can barely make out the name on the calendar. And they are definitely not open every day of the year, despite the claim. And interesting to note—though certainly understandable—the foods pictured do not include fish.

It does have moon phases, though, which may prove useful.

What’s the thinking here?

Who could possibly have thought this design was a good idea?

Background: when we moved here, we installed a wood stove, and I went out of my way to find newspapers for starting fires. Not an easy task. Even cardboard was rare then (it’s abundant now).

Then I discovered blue alcohol, and that was the end of needing newspapers to light fires. I bought my last bundle in 2018, and use them mostly now for cleaning paint brushes. Which I did recently in a fit of spring cleaning.

Inside of each newspaper is this glossy (and thus useless) magazine.

And every time I see it I have the same question: who could possibly have thought this design was a good idea?